Neutrogena remembers

Neutrogena Retinol Regenerating Cream reverses years of visible aging, making fine lines and wrinkles a thing of the past— much like the items, aesthetics, shows and references this campaign was built around. Though I, myself, think of aging as a real privilege (I mean, ask Edward Cullen, high school student for upwards of 90 years), if you are old enough to remember these references, you may be old enough for this product. This campaign is a cheeky little nudge to remind millennials that it may be time for a retinol. Created with WW7 as well as multidisciplinary artist and creator (who I’ve been following on tiktok since 2021), Maris Jones.

CREDITS - ECD: Alex Booker; ACD / Copy: Me; Senior AD: Chesney Jensen; Junior CW: Alex Oskuie; Junior AD: Sidney Fortunato; Directors (90210): Lizzy Born + David Shafei; Director (Social): Maris Jones