When Mars wanted to create a limited edition pack starring their 3 leading ladies, we turned a simple 3 color blend of candies into a campaign that truly supported women-identifying artists and creatives. As a two-female creative team, we saw this through from start to finish, effectively pissed off Fox News, and garnered the most impressions on an M&M’S campaign to date.

Limited Edition Flipped Packs

Executive Creative Director: Tim Bayne

Creative Director: Rob Concepcion

Art Director: Chesney Jensen

Senior Copywriter: Hallie Cain